A PINK Bind-it-All!?! Meet BIA V2.0!

Alot of the comments left this week were about how excited everyone is to have a PINK Bind-it-All. We are too! Here's a bit of trivia about the BIA colors. When the product was getting ready to launch last year, Zutter's owner (and product designer) was going to introduce the product in black or silver. He asked a few scrappers what they thought, and even though some didn't particularly like pink, it was recommended he go with that popular, scrappy color. He resisted, and the more gender neutral teal Bind-it-All was introduced and has become the beloved "original" BIA. But now....we have the PINK BIA and it is more than just a color change.
*BTW, the black and metallic silver models in the photo are prototypes of other colors. Maybe we can convince him that we need more cool colors!

Here's the skinny on the NEW Bind-it-All V2.0:

Wider punching channel
The BIA V2.0 can now accommodate materials up to 35% thicker than with the original BIA. Now, chipboard covers can be lined with cardstock on both sides and still punch with ease. Other materials can also be accommodated, such as thin fabric, covered acrylic and more multiple sheets of cardstock.
NEW! Extension Paper Guide Bar
Known as “the Bar” – this unique measuring device is housed within the Bind-it-All and can be adjusted by moving the locking levers into the open position. When the Bar is engaged and locked, it can set measurement positions for ease in repeating punches over and over again. With the Bar, measurements can be set and repeated up to 12 ½ ” wide.

NEW! Extension Paper Guide Plate
Known as “the Plate” – this removable plate attaches to the Bar and serves a similar purpose as the Bar for repeat punching ease. The benefit to using the plate is that it sets measurements for projects narrower than 4”. Between the Extension Paper Guide Bar and Plate, users can more readily set measurements and repeat punches time after time without re-measuring while acquiring maximum precision in your punching task. These upgrades were the most requested of Zutter’s product developers.

Detailed Instruction Manual and DVD
V2.0 will be in all new clear plastic packaging, with a detailed, 50-page owner’s manual and punching guide, along with a step by step instructional DVD. More on the video in another post!!

V2.0 is PINK!
The new Bind-it-All V2.0 is now a scrapper-friendly shade of pink – another requested change! Companion products are also available in pink, including the Dreamkuts, Bag-a-Bind, Zutter Wire Cutters and the Book & Journal Making Tool Kit.

Isn't it great to be in the PINK, and in the know now? Let me hear what you think!